Mahindra goes to U.S.

International requires a lot of courage especially in times like these. Though the auto industry seems to be recovering from the epidemic 'recession' , taking a big step now isnt considered great and playing safe is the only key to success. But if one gets success now too, then it should be considered a stepping stone for that brand.

Mahindra has done something similar. It is one of the few Indian companies to have made it to the international market and succesfully made themselves recoginzable among thousands of brands worldwide. Mahindra's latest venture is to introduce their Scorpio Getaway based 'Pik-Up' to the States. While the trucks are all set to go, there seems to be some delay with the issuance of emission certificate by the authorities there.

According to John Perez, CEO of Global Vehicles USA, Mahindra's distributor in U.S, the emissions tests have been carried on the trucks and the report is being submitted to the EPA for final approval. Approval will take another 30 days and then the import will take another 30. More than 300 dealers have been appointed and they will start functioning as soon as Mahindra gets a green signal.

There will be two versions of the pick up trucks- two door TR20 and four door crew cab TR40.

There will only be one engine option available, a slightly uptuned version of the 2.2L mHawk engine, which currently powers the Scorpio, Xylo and the Getaway here in India. Fuel economy is said to be around 30 mpg on the highway while they have a 1.3 ton load lugging capacity. Prices will start at around $22k.

With domestic players venturing out in global market and international players coming in India to set up their manufacturing plants, India will surely be able to stand neck to neck with other major players.

M&M joins the price rise trend!

Following the footsteps of Maruti Suzuki, Mahindra & Mahindra too have decided to hike their prices by up to Rs. 26,100. The firm has confirmed that the rise is due to the Bharat Stage IV emission norms and a partial rise due to price rise in commodities. However, according to a M&M spokesperson, the fuel price rise has also been taken into consideration while determining the new M&M prices.

The Mahindra & Mahindra flagship model, Scorpio will be now costlier by Rs. 10,300 and Rs. 17,500 (depending on model) than its earlier price. The Xylo will now cost about Rs. 15,900 more while the Bolero will be costlier by as much as Rs. 26,100.

 

The BS IV norms have become operational in 13 cities in India since the 1st of April. As a result, most of the car giants in India including Hyundai, Maruti Suzuki, and Toyota have hiked their car prices. It is because of the technological advancements required to make the cars BS IV compliant that the cars will have to be costlier now.

by Motoroids

Mahindra Xylo Mileage Marathon

Mahindra & Mahindra Ltd. (M&M), the market leader in the utility vehicles segment in India, recently organised for the third consecutive time, the 'XYLO Mileage Marathon' in Chandigargh. The event is a unique customer – centric initiative focused on the XYLO’s fuel efficiency and was intended to highlight the vehicle's superior mileage feature.

The drivathon saw participation from 30 XYLO families of Chandigarh. The day started with XYLO customers top up their fuel tanks before driving their cars on a pre-determined 79 km route. The key achievements of this marathon was - 100% of the participants achieved fuel efficiency figures of over 15 kmpl, 90% of the vehicles returned fuel efficiency figures greater than 20 kmpl and the overall fuel average of the entire group was 24.7 kmpl.

Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd said, “We are absolutely delighted to see the enthusiasm of our proud XYLO owners and my congratulations to all the winners. The XYLO has been a runaway success since its launch over a year ago, reflecting high customer satisfaction levels. This Mileage Marathon is a unique customer-centric effort which will not only give the owners an idea of the vehicle’s fuel efficient nature but will also help them understand their XYLO experience better."

The winner of the event was Mr. Pankaj Chanana with the highest mileage figure of 36.4 km/litre of diesel and received an exclusive gift hamper. The other winners were Mr. Anuraj Agnihotri with a fuel average of 34.8 Km/litre and Mr. Mohan Singh with 32.79 Km/litre fuel average. It was a fun filled occasion for the XYLO families who enjoyed a special entertainment programme which included quiz & games for the children.

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by: Motoroids

Mahindra’s Chakan manufacturing plant inaugurated

Mahindra’s new future-ready auto manufacturing plant in Chakan near Pune was inaugurated early today (13th March, 2010). The Honourable Chief Minister of Maharashtra, Mr. Ashok Chavan inaugurated the manufacturing facility spread across 700 acres. Also present during the inauguration were Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group and Dr Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd. Shri Radhakrishna Vikhe Patil, Hon’ble Minister for Transport & Ports, Shri Ajitdada Pawar, Hon’ble Water Resources Minister, Shri Sachin Ahir, Hon’ble Minister of State for Environment, Government of Maharashtra, Shri Shivajirao Adhalrao Patil, Hon’ble Member of Parliament and Shri Dilip Mohite Patil, Hon’ble MLA and Chairman Estimates Committee, Maharashtra Legislature were also present to witness the inauguration.



The firm has invested about Rs. 5000 crore for the project which they believe will set new standards for Mahindra and the Automotive industry. The plant will be able to cope up with the global demand in due time with an initial production capacity of 3 lakh vehicles. The vehicles manufactured in the plant will include the range of products from the 0.75 tonne Maxximo to the 49 tonne Mahindra Navistar truck, the SUV and Pik-Up range and also the product line for the US market. The facility also boasts of a state of the art press shop and paint shop. Along with its technological prowess, the plant also boasts of its eco-friendliness.


“Our new state-of-the-art facility at Chakan incorporates a flexible and agile approach to manufacturing which will ensure that it is future ready and able to respond rapidly to changing customer needs. Key focus areas include people, the environment, connected manufacturing and operational excellence. The plant has been envisioned as the hub of innovation and technology for the Mahindra Group, with several new products, including our new SUV and Pik-Up line rolling out from here. The Government of Maharashtra has worked closely with us to enable completion of this plant in a record time span of 22 months and may I thank them for their unstinted support,” stated Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd


by Motoroids
 
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Tata and M&M join the Price Hike bandwagon!

Joining the recent list of car manufacturers who have increased prices of their vehicles are Tata Motors and Mahindra & Mahindra. Tata Motors has increased prices of its Indica and Indigo variants by around Rs.5000-8000. While M&M has increased the prices of its Xylo variants by around Rs.4,500, Scorpio variants by around Rs.6000-9,000, and Bolero variants by around Rs.5,000.

According to Arun Malhotra, Senior Vice President of Automotive Sector, Mahindra and Mahindra, the Primary reason for price hike across all vehicles is the rise in prices of the inputs required to make them.


BMW and Honda Siel Cars India have recently increased prices of their cars with Maruti Suzuki following suit. The main reason for the above manufacturers in increasing prices was also the rise in input costs along with the appreciation of foreign currency Yen. Hyundai is also expected to announce a price hike shortly.

According to Jnaneshwar Sen, Vice President Marketing, Honda Siel Cars India, the value of Yen has appreciated in the last few months along with the import content in their cars ranging from 24% in the City to 100% in the CRV which has increased the costs of manufacturing.

Mahindra receives awards from the automotive media

Mahindra seems to be starting the New Year by filling up its bag of awards at a very high rate. To start with, India’s first ‘Sedan Plus’ from the Mahindra stable christened XYLO recently bagged three awards from the automotive media namely, MUV of the Year from the NDTV Profit Car and Bike Awards, UV of the Year from the CNBC TV 18 Overdrive Awards and MPV of the Year from the Zigwheels Car and Bike Awards!

NDTV Profit Car and Bike Awards also declared the recently launched Mahindra Duro Power Scooter as the Scooter of the Year.



M&M’s path-breaking FuelSmart system with Micro Hybrid technology also bagged the Auto Bild India Golden Steering Wheel for Technology of the Year award. The environment friendly and economic technology was developed by the Mahindra Research & Development team along with the assistance of M/S BOSCH.

Fight for "The Cheapest"

EcoCa, a little know company in London, has its eye set upon snatching the 'Cheapest Car' title from Tata Nano, by churning out a 340cc two-seater petrol car for little less than a lakh! Even at this price tag, the company says, it will ensure healthy profit margins for the car makers.

The company is scouting for a joint- venture partner in India to build this car under the same brand name. EcoCa percieves India as a lucrative market to achieve the lowest possible price tag and yet be able to earn profit margins. Some Indian carmakers have positively shown keen interest in the company and the car, which seems, will directly compete with the Tata Nano. The prototype of the car has already been invited by the car makers, to evaluate the car's performance, fuel efficiency and safety standards. EcoCa's top choice is believed to be Mahindra & Mahindra. Top officials from M&M, however have refused to confirm any such development.

The small car in question is said to infuse an investment of 8 million pounds, whose design will be inline with the VW Beetle. The car will don a convertible roof and automatic gearbox. EcoKa will weigh less than 330kg and will boast a fuel efficiency of 27- 28 km/litre of petrol. Optional front bags will also be available.

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